Email Marketing Campaigns Proven To Increase Customer Loyalty

With all the marketing channels available to all kinds of enterprises nowadays, marketers may be doubting whether email marketing is still as effective as it was 15 years ago. When the internet first became available, everyone loved getting emails. It was an exciting part of the day every time a computer screen shows a new mail notification.

Today, email users have grown weary of receiving emails from unfamiliar senders. People have become more careful with whom they allow in their inboxes. This is why a lot of businesses are wondering whether email marketing still works or not.

Benefits of email marketing in 2021

The number one benefit of email marketing in today’s social media-dominated marketing arena is that it is cost-effective. There are lots of free email platforms you can take advantage of so you don’t need to spend so much.

Below are some more reasons to integrate your email marketing into your content strategy.

1. Has a positive impact on search engine optimization (SEO) strategy

Email marketing can get a lot of people to try and log in to your site. This means that the more people will open your emails and engage with your site, the higher your SEO ranking will be, given that you use the right keywords in your emails.

While there is no direct connection between email campaigns and your ranking, using emails to connect to your audience and boost engagement in your site will help you build that bridge. This is because your email content can promote your site even more and gain social shares and backlinks that can, of course, boost your SEO gains.

Essentially, this means that emails can boost click-through rates and help with the website’s overall traffic, increase sales conversion rate, and boost ranking.

2. Improves customer engagement and retention

Email marketing is one of the best ways to connect with your audience through personalized messages. You can send them content that will educate them and present solutions that you can offer without being too pushy to entice them into clicking on the link to your website.

The more people will visit your website, the more chances you will have of ranking higher in search engine page results (SERPs). This is why you must keep the full content of your email on your site, especially if you’re sending newsletters about new articles or blog posts that may be interesting and useful for them. You want to make sure that your audience is going to your site to read more about the content you are sharing with them, instead of just keeping it in the mail. This is how you elevate customer engagement on your site and increase retention.

3. Augment social media marketing efforts

At a time when social media marketing is considered one of the most effective ways to increase online presence and spread brand awareness, one good way to improve traffic to your social networks is by incorporating social buttons in your email blasts.

Adding social media buttons to your email newsletters makes the information you are sharing with your audience get easily shared with other people. This is a multiplier effect that can drive more searches about you. Consequently, you get more traffic to your site. This means that your compelling, highly visual, and shareworthy content will make the rounds on the internet, earning backlinks that can increase site traffic even further.

Email marketing campaigns to intensify customer loyalty

Now, your email marketing strategy is only as good as the campaigns you launch. You will know that you’re actually benefitting from your email campaigns if you are able to expand your customer base and build loyalty.

So, what kinds of email marketing campaigns can help you do that?

·      WELCOME CAMPAIGN

Research shows that welcome campaigns can generate up to 14% in click-through rates and 60% in open rates. This goes to show that welcome campaigns are effective in boosting engagement.

It is often the first communication you have with a new customer. What makes welcome campaigns so effective is that it is sent to customers at a time when they are most engaged. Your brand is new to them and they are quite fascinated with your products or services.

·      VIP CAMPAIGN

Customers that have become patrons of your online shop deserve to be treated like VIPs. How do you do that? You can send them emails offering them exclusive promos that will make them feel special and extremely valuable to your business. You can also send them pre-sale access so they can get first dibs on your most saleable items. You can also send emails inviting them to special events, like product launches to show your appreciation for their loyalty.

·      SPECIAL OCCASION CAMPAIGN

Sending people personalized emails on special occasions, like birthdays or anniversaries is another excellent way to engage your audience further. However, you’ll need to collect their personal information, such as birthdates and anniversary dates, so that you’ll be able to send the emails on time. This is another way to make your customers feel like VIPs.

·      REWARD CAMPAIGN

For this campaign to be successful, you need to build the ideal customer profile to ensure that you’re targeting the right people. It’s important to segment your email list to be able to improve personalization results in a higher open rate. You’ll also need to take note of people’s tastes and preferences when blasting emails.

One of the best examples of the reward campaign is offering special discounts or rewards to customers who spend a certain amount of money in your shop. This will make them feel elated and enticed to do repeat business over and over.

·      RE-ENGAGEMENT CAMPAIGN

One good example of this type of email campaign is to promote exclusive news, products, and offers. New changes in your business or new offering announced through newsletters will make your subscribers feel that you’re giving them insider information, which fosters loyalty even more.

·      FEEDBACK REQUEST

Customers that feel that their opinions or thoughts are important to a brand always come back to do repeat business. After all, hearing what they have to say will only improve their shopping experience in the end. So, send emails to customers and ask for their feedback to show that you care about their feelings and you want to improve for them.

·      REFERRAL PROGRAMME

Referral programmes leverage the power of your loyal customers by referring potential loyal customers to you. This is because it is highly likely that those whom they refer to your brand have needs and wants that are similar to them. This increases your chance of gaining new customers that will potentially become loyal to you, too. But to encourage existing customers to refer other people, you will need to come up with an irresistible incentive so they can feel that it’s a win-win situation for everyone.

Final words

Using these email marketing campaign tips when developing your own campaigns will help you develop strategies to deliver highly personalized and effective messaging to your audience. By doing so, you’ll get more loyal customers and a higher return on investment.