Top 3 Ways To Transform Social Media Engagement Into Sales

Many businesses engage in social media marketing agencies in Indonesia to increase their social media engagement, measuring the popularity and profitability of their brand. Engagement rates are one of the crucial social media metrics to focus on in a campaign. It refers to actions demonstrating and measuring how your business’ audience interacts with your content. While social media engagement varies by platform, it usually includes likes, comments, and shares.

On Instagram, the average engagement rate across all brands is about 1% to 2% per post. If your brand’s Instagram page has 5,000 followers, you could expect around 50 to 100 likes on any post. Generally, video content garners a much higher rate of engagement. With the same amount of followers, a single video post on your Instagram page could earn around 300 likes. Although 300 likes on one post might sound attractive, such engagement isn’t revenue.

So, this brings us to the question – how can social media engagement be converted into sales? We’ll enumerate below some of the most effective ways to transform your social media likes, comments, and shares into actual sales.

1. Utilise product tagging to boost social sales

To convert your social media followers into paying customers, you need to eliminate every potential barrier to purchase. You shouldn’t make your followers search for your website on Google and manually type a product on the search bar. Whenever there’s an additional step in finding your product, there is a higher chance of followers dropping off the purchasing journey.

For this reason, you should take advantage of product tagging. It doesn’t necessarily have to be on a “product launch” post. You can tag your products on various posts, such as competition posts, lifestyle imagery, and more. You can even utilise product stickers to tag products in your Instagram stories. Ultimately, you should ensure to maximise every opportunity to tag your products.

2. Make a custom link in bio landing page

You should always make our link count, especially if you only have one. Convince your followers to go to your store with a branded link and a customisable landing page for social media channels like Instagram or TikTok. With a centralised landing page, you can drive all traffic to a single page with numerous products, call-to-action, and promotions.

Fortunately, plenty of tools exist for this purpose – from free and basic tools to those with advanced customisation and other features. Usually, the most sophisticated and elaborate tools have the ability to add buttons, forms, and media that are specifically for merchants. These tools can also help businesses come up with fully branded pages. 

3. Prepare for posts and campaigns ahead of time

Sometimes, just because your post has the most relevant call-to-action and the most incredible offer, it doesn’t mean that it will attract more engagement. More often than not, the reason behind your post’s failure to gather enough attention is your lack of proper planning. To target existing and potential customers, you need to plan and schedule a set of posts on your social media pages, each with a different creative.

You can then build hype around your posts by sending emails to your local database. To track the impact of your campaign, you can also try creating discount codes that people must use in-store. It might even work to send an SMS to drive people to one of your online posts for more information. Ultimately, taking some time to plan allows you to get your channels to work together, increase the impact of your online posts, and drive more sales.

Conclusion

Social media has become one of the most powerful tools businesses can use to expand their customer base and increase their profitability. To ensure your social media engagement turns into actual sales, you should maximise product tagging, create branded links for customisable landing pages, and plan all your posts and campaigns in advance.

You can effectively do all these with the help of a reliable digital marketing agency in Indonesia, such as Impossible Marketing! We deliver up-to-date solutions and strategies to help businesses develop in this digital world. Our professionals specialise in social media marketing, content marketing, SEO, more. With our extensive expertise and top-notch resources, we can help your business improve its digital presence and earn more revenue.