Top 10 Influencers In Indonesia You Should Follow
Updated on: 4 March 2025
From lifestyle and fashion to business and gaming, our top 10 influencer Indonesia list showcases the biggest names dominating the scene today. These top influencers in Indonesia have built loyal followings across platforms like Instagram, TikTok, and YouTube, making a significant impact on both local and global audiences. Whether you’re looking for the best influencer Indonesia to follow for entertainment, business insights, or the latest fashion trends, our curated list will introduce you to the game-changers of the digital world. Let’s dive into the world of Indonesia’s most influential social media stars!
1. Ivan Gunawan
Ivan Gunawan, an Indonesian fashion designer, has made his artistic mark in all of the world’s main fashion capitals. With millions of followers on Instagram, YouTube, and TikTok, Ivan captivates audiences with engaging content—from style tips to behind-the-scenes looks at the fashion world. At several fashion shows, leading models from Indonesia and other countries showcase his special collection. Ivan Gunawan draws influence from renowned designers and fashion icons. His work pushes the bounds of creativity. Ivan Gunawan gained entry into the entertainment sector as a result of his tireless efforts to revitalise the fashion industry, which further enhanced his already impressive celebrity profile. As one of the top influencers in Indonesia, their journey proves that passion, creativity, and hard work can turn dreams into reality.
2. Gisella Anastasia
One of Indonesia’s most prominent social media influencers is Gisella Anastasia. She began her journey in the public eye as a finalist in the 2008 season of Indonesian Idol, where her vocal prowess captivated audiences nationwide. Her Instagram profile, which has 38.9 million followers, offers a colourful glimpse into her modest existence and includes brief glimpses of her endearing bond with her kid. Because her social media accounts serve as a visual journal of her successes and style, and because they highlight her candid motherhood experiences, her relatability is crucial to her digital relevance.
Additionally, Gisel has appeared in various television movies and series, further solidifying her status as a versatile entertainer. From the pleasures and difficulties of parenthood to open times that reveal her emotions, Gisel’s feed captures the myriad occurrences of life. Her readers are moved by her candour and recognise themselves in her writing. Her journey reflects the evolving nature of influence in the digital age, where versatility and authenticity are key to sustained success.
3. Syahrini
One of the most popular female singers in Indonesia, Syahrini is renowned for her clever and humorous nature. Syahrini has firmly established herself as one of the top influencers in Indonesia. Her multifaceted career spans singing, acting, and entrepreneurship, making her a prominent figure in the Indonesian entertainment industry. She loves flaunting her jet-set lifestyle and refers to herself as a “princess”. Over the years, Syahrini has been recognised with numerous awards, including the “Most Famous Female Solo Singer” at the 2015 SCTV Music Awards. Her lavish lifestyle further increased after she married Reino Barack, one of Indonesia’s tycoons, and the two of them began touring the world. You can view Syahrini’s breathtaking images from many nations on her account, which her fans hope to possess as well!
4. Raffi Ahmad and Nagita Slavina
RANS Entertainment Production House’s power pair is Raffi Ahmad and Nagita Slavina. They have amassed millions of fans across various social media platforms since getting married. This family, known as the Sultan of Andara, enjoys flaunting their opulent way of life with their massive residences, sports vehicles, and luxury handbags. Through Rans Entertainment, Nagita has played a crucial role in shaping digital content in Indonesia.
As a dynamic duo, they have built an empire that extends beyond entertainment, influencing millions through social media, television, and business ventures. Their charm, authenticity, and ability to connect with audiences make them the best influencers in Indonesia, setting trends and inspiring countless followers daily. However, it goes beyond material belongings; Raffi and Nagita also work with other well-known people, national athletes, and even Indonesian President Joko Widodo. This duo is undoubtedly at the top of their game in terms of social media impact.
5. Titan Tyra
Titan Tyra is a renowned content creator, entrepreneur, and social media personality who has captivated audiences with their unique approach to beauty, fashion, and lifestyle. Beyond being an influencer, Titan Tyra has ventured into the business world, proving their expertise in branding and marketing. Their successful businesses further solidify their influence beyond just social media. She had never been happier than when she started her own cosmetics business. The businesswoman regularly shares various items from her brand on Instagram. In order to provide her fans with frank advice, Titan also works with other beauty brands. On occasion, she also offers couples relationship advice on how to strengthen their friendship over time.
6. Jang Hansol
Jang Hansol, a content creator from South Korea, has established himself as one of the leading influencers in Indonesia. Through the YouTube channel “Korea Reomit”, they present various interesting content, ranging from detective stories, trending topics in Korea, to exclusive interviews with K-pop idols such as BTS, Blackpink, Stray Kids, NCT Dream, TWICE, and aespa. The influencer covers a range of topics on the platform, such as K-pop, men’s grooming advice, his travels throughout the nation, podcasts, and more. Hansol upped the amount of activity on his Instagram account in 2016. Hansol eagerly began posting movies highlighting the cultures of the two Asian countries with the goal of understanding Indonesian culture and promoting his nation’s principles.
7. Tasya Farasya
Tasya Farasya has had a lengthy yet fruitful career as one of Indonesia’s leading beauty influencers. Tasya Farasya started her career as a beauty enthusiast, sharing makeup looks and product recommendations on social media. With her striking features, impeccable technique, and charismatic delivery, they quickly gained traction, earning a loyal fanbase. Over time, she expanded her content, covering skincare, lifestyle, and even personal experiences, making her a well-rounded top influencer Indonesia audiences admire. As she continue to evolve and expand her reach, there is no doubt that she will remain a dominant force among the top influencers in Indonesia for years to come.
8. Jennifer Bachdim
Jennifer Bachdim has firmly established herself as one of Indonesia’s top influencers, captivating audiences with her multifaceted roles as a lifestyle blogger, fitness enthusiast, and devoted mother. Her journey began with a passion for fashion and beauty, which she seamlessly integrated into her daily life, sharing insights and inspirations with her followers. Married to renowned footballer Irfan Bachdim, Jennifer offers a genuine glimpse into their harmonious family life, resonating deeply with her audience. Residing in Bali, Jennifer and Irfan have cultivated a serene family environment, often sharing moments that highlight their unity and joy. Jennifer’s content frequently features their picturesque surroundings, family activities, and her personal fitness routines, inspiring many to pursue a balanced and healthy lifestyle. Her journey continues to inspire many, solidifying her status among the top influencers in Indonesia.
9. Natasha Wilona
Natasha Wilona’s content resonates with her followers because of her genuine personality. She share real-life experiences, behind-the-scenes moments, and personal thoughts, creating a strong bond with her audience. Wilona is a favourite among Indonesian netizens due to her youthful appearance and acting prowess. In 2020, she even took home three consecutive prizes! You can view behind-the-scenes pictures from her photo shoots and her beauty regimen on her account. Additionally, Wilona is a fashion and beauty influencer to watch as the brand ambassador for Azarine Cosmetics. As one of the top influencers in Indonesia, Natasha Wilona doesn’t just focus on one type of content. From beauty tips and fashion trends to travel vlogs and lifestyle updates, she provide well-rounded content that appeals to a broad audience.
10. Aurelie Hermansyah Atta
Her versatility is evident as she seamlessly transitions between music and acting, captivating audiences with her performances on screen and stage. Beyond traditional media, Aurelie has embraced the digital age, amassing a substantial following on platforms like Instagram and YouTube. Her content ranges from fashion insights to personal vlogs, resonating with a diverse audience. In Indonesia, Aurelie Hermansyah Atta is the top fashion influencer. She exhibits the ideal fusion of contemporary and tradition. People of all ages follow Aurelie because of her stylish posts about beauty, dazzling accessories, kid’s clothes, and hijab styling. Fashion and lifestyle brands work with Aurelie to reach her audience, which values her viewpoints.
Conclusion:
As social media continues to evolve, these top influencer Indonesia figures remain at the forefront, driving conversations and setting new benchmarks. Whether through engaging content, business ventures, or advocacy work, the best influencers Indonesia has to offer continue to shape our digital culture.
If you’re looking to stay updated with trends, gain insights, or simply enjoy high-quality content, following these top influencers in Indonesia is a must. Keep an eye on them as they redefine the digital space, inspire us with their creativity, and lead Indonesia’s influencer industry into the future!