5 Simple SEO Hacks That Can Reduce Bounce Rate On Your Site

5 Simple SEO Hacks That Can Reduce Bounce Rate On Your Site

5 Simple SEO Hacks That Can Reduce Bounce Rate On Your Site

Updated on: 26 July 2023

5 Simple SEO Hacks That Can Reduce Bounce Rate On Your Site

Regardless of your website type, generating more traffic and visitors is one of your biggest goals. However, once those visitors come, your objective must be to convince them to take action – buying your products, downloading your app, subscribing to your weekly newsletter, or filling out a certain contact form.

If your website visitors leave without taking action, this will be reflected by an increase in your bounce rate. The term ‘bounce rate’ refers to the percentage of visitors arriving at your website but leaving before even performing an event (e.g. submitting a form or clicking ‘play’ on a video) or looking at another page. A high bounce rate is often a bad sign that impacts your site’s SEO and conversions.

As such, it’s important to minimise the bounce rate on your website as much as possible. Suppose you have no idea how you can always seek the help of a reliable SEO agency in Indonesia. In the meantime, you might want to continue reading, as this article lists down some simple yet highly effective tips on reducing the bounce rate on your site.

1. Increase site speed

The speed and performance of your website play crucial roles in determining whether your visitors stick around. If your site takes too long to load, your visitors will most likely be annoyed and leave your site immediately. Website visitors expect your site to load in as fast as two seconds. Anything slower than this results in site abandonment and a rise in your bounce rate.

Here are some of the most efficient ways to optimise your website for quicker page loading:

  • Optimising images
  • Using a content delivery network (CDN)
  • Tracking plugin use
  • Utilising a caching plugin
  • Investing in a high-quality web host

2. Make sure your landing page is visually appealing

Whether you like it or not, design is very important for user experience. This is especially necessary if you’re making use of paid advertising. Just imagine your visitor’s confusion and frustration when they click on a wonderfully designed ad only to land on a visually unappealing or confusing page.

Therefore, you need to ensure that the content of your webpage meets the expectations of every visitor who reads the description or the meta title that shows up on the SERP. This is also true when visitors click on an ad on social media channels like Instagram and Facebook.

3. Match search intent

The term ‘search intent’ refers to an online search’s purpose or objective. It’s why an online user performs a particular search on search engines like Google. For instance, you’ve decided to craft an article on how to write a horror book. After doing keyword research, you’ve found that “how to write a horror book” has many searches. So, you use such phrases in outlining your article.

Before crafting your article, you need to look for a focused keyword or phrase. As it turns out, when users searched for “how to write a horror book,” they wanted a step-by-step guide, not just some tips. This gives you an idea that your article should be in a list format and should offer an easy-to-follow guide if you want users to stay on your webpage and read your content. Ultimately, by running a search, you can determine users’ search intent and incorporate the same into writing your article.

4. Display clear and focused CTAs

Another possible reason your bounce rate might be high is that your website lacks clarity. If you don’t have clear and concise calls to action (CTAs), your visitors won’t know what you want them to do, and they surely won’t stick around to try to guess what you want. For this reason, it’s important to always have a clear and focused CTA that convinces visitors to do something, such as “contact us,” “start a free trial,” or “buy now.”

The CTA varies according to your customer journey and what you consider as conversion at every stage. For instance, if you’re running an online store, your CTA could be to purchase a product, pick a category, or take advantage of some special deals. On the other hand, if you offer services, your CTA could be to fill out a contact form or to schedule a free consultation.

5. Use internal links wisely

Internal links are a great way to prompt your visitors to click further into your site. However, you shouldn’t overwhelm your content with them. If your website provides more information about a particular topic on another post or page, then you should link it. Doing so creates a natural flow that guides visitors to go further into your site.

When making use of internal links, be sure to follow these internal linking best practices:

  • Ensure relevance: If users click on a link and are directed to content that isn’t what they expected, they will leave. Hence, before linking, ensure that the content matches what the users would expect from the text.
  • Don’t overdo it: As much as possible, limit the number of internal links you use to 5 to 10 for every 2,000 words. Don’t use more than one link every three sentences, as this will make your content difficult to read and will overwhelm visitors.

Conclusion

Bounce rate is one of the most essential SEO metrics to measure digital marketing success. A high bounce rate can hurt the conversion rates of your website. If visitors leave before becoming customers or subscribers, your business will struggle. Because of this, it’s necessary to amp up your efforts to reduce your website’s bounce rate by following the foolproof SEO tips shared in this article.

Furthermore, it’s highly recommended to seek the assistance of a trusted digital marketing agency in Indonesia, such as Impossible Marketing. We deliver first-class solutions and strategies that help businesses succeed in their digital marketing efforts. We take pride in having digital marketing specialists with extensive experience and knowledge in SEO, social media marketing, content marketing, and many more. With our aid, your website will certainly become more successful in no time!