6 SEO Metrics To Track To Measure Digital Marketing Success

Maximising search engine optimisation (SEO) as part of your digital marketing strategy can give you the benefit of tracking the effectiveness of your campaigns using SEO metrics. However, if you’ve ever tried looking at this data, you’re probably aware of how intimidating it can be. Understanding SEO metrics may seem overwhelming at first, but once you get a grasp of what each of them really means, it’ll unlock many opportunities for digital marketing success.

Without constantly monitoring and measuring your SEO success, you’re just watching your budget go down the drain. However, it’s never too late to begin tracking your campaigns! In this article, we will discuss six of the most important SEO metrics you should keep track of to determine how successful your digital marketing efforts are. These metrics are what trusted agencies offering SEO services in Indonesia usually look out for.

1. Organic traffic

This first SEO metric is probably the most familiar to you. Organic traffic is a basic measurement of how much traffic you receive from organic search results. Although there are numerous different sources of traffic, such as direct traffic, paid advertising, and social media, organic traffic assists you in measuring your visibility in organic search results particularly.

To acquire data regarding your organic search traffic, sign in to your Google Analytics account. From the dashboard, go to “Audience” > “Overview” in the left sidebar, and choose “Add Segment.” Then, choose “Organic Traffic” and click on “Apply.” Your screen should show organic traffic as a percentage of your overall traffic.

2. Organic Clickthrough Rate

Organic clickthrough rate (CTR) is another essential SEO metric to look at. This metric basically tells you the number of people who choose to visit your website after seeing it in organic search results. For instance, if 100 online users see your website in organic search and 50 users click on it, then your CTR is 50%. While CTR doesn’t directly affect SEO, it’s a valuable metric for understanding your website’s health and performance.

To know your organic clickthrough rate, you can make use of Google Search Console. Simply go to the “Performance” panel in the main feed and click the “Full Report” button to view your results.

3. Returning visitors

When measuring digital marketing success, monitoring your returning visitors is important. As the name implies, returning visitors refer to those who return to your website after visiting it for the first time. Although the number may vary according to industry, a good rate of returning visitors is usually anything over 30%. This figure can indicate that you have a functional website that online users enjoy browsing.

To track your returning visitors in Google Analytics, go to “Audience” > “Behavior,” and then click on “New vs. Returning.” Here, you can compare the number of new visitors versus the number of returning users.

4. Exit rate

The exit rate is a crucial SEO metric because it shows you the last pages users visit before leaving your website. If a webpage has a high exit rate, it means that the content on that page isn’t enough to keep the visitors on the site. It may mean that something on your site isn’t able to convert well. This could be due to high prices, poor images, or bad copy.

To determine your exit rate using Google Analytics, simply navigate to “Behaviors” in the left sidebar, and select “Site Content” and “All Pages.” 

5. Bounce rate

Bounce rate is another important metric to monitor when measuring results in digital marketing. Your bounce rate is basically an indication of how many people exit your page without visiting any other pages on your website. Although improving your bounce rate won’t really help you rank better on search engines like Google, a low bounce rate is usually a good indicator that the content on your site is valuable and engaging.

You can find your bounce rate in Google Analytics by hovering your mouse over “Behavior” > “Site Content,” and then clicking on “All Pages.”

6. Conversion rate

You can’t measure the success of your digital marketing efforts without including conversion rate as one of the metrics you monitor. Your conversion rate indicates the number of people who convert when visiting pages on your website. When monitoring conversion rates, remember that you may track several types of conversions, such as downloads, sign-ups, subscriptions, and sales.

You can find information regarding your conversion rate in Google Analytics by going to “Conversion” > “Goals,” and then selecting “Overview.” 

Conclusion

Aside from taking note of the social media metrics to focus on for your campaigns, businesses should also focus on their SEO metrics. SEO metrics, such as organic traffic, organic clickthrough rate, returning visitors, exit rate, bounce rate, and conversion rate are critical indicators that you should track to measure how well-performing, healthy, and optimised your website is. By monitoring these metrics, you can have a better understanding of the effectiveness of your digital marketing campaigns and plan better strategies for the future.

To come up with effective digital marketing strategies that generate optimal results, consider partnering with a reputable digital marketing agency in Indonesia, such as Impossible Marketing! We provide top-notch solutions and strategies to assist businesses in achieving success in the increasingly digital world. Our professionals have extensive knowledge and experience in SEO, content marketing, social media marketing, and more. With our help, you can achieve all your digital marketing goals in no time!