7 New Google Analytics Features That You Should Check Out

On July 1, 2023, Google is bidding goodbye to Google Analytics 3 to make way for Google Analytics 4 – and it’s not taking your existing data along. Hopping on this change is not easy, but it’s essential and can take your marketing game to the next level. For anyone dealing with digital marketing strategies, this is the perfect time to prepare for migration and start creating Google Analytics 4 properties for your sites.

Google Analytics 4 will offer new metrics and dimensions, robust pathing and funnel tools, new reporting features, customer journey details, and many more! It presents significant improvements compared to its earlier versions. Seeking help from companies that offer services in digital marketing in Indonesia can help you bring out the most of Google Analytics 4.

We’ve highlighted some of our favourite features of GA4. Check them out below:

1. Integrated reporting

The main feature of Google Analytics 4 that marketers love is the integrated reporting between web and mobile data in a single Analytics property – thanks to the event-driven data streams and data model. The integrated reporting feature enables more robust cross-device and cross-platform tracking, which leads to a better understanding of a user journey across devices. 

2. Codeless event tracking

Google Analytics 4 allows you to track some events automatically without adding code or setting up an event tracking tag. Some predefined user activities include page views, scrolling, site search, outbound clicks, video interactions, and file downloads. To enable this feature, activate “Enhanced measurement” in your Google Analytics 4 interface.

3. Predictive Analytics

Google Analytics 4 is jam-packed with machine learning and artificial intelligence. Google will start gathering the data necessary to create predictive audiences for lurkers and buyers on your site. You can use the predictive audiences as a comparative segment throughout all of GA4 and get access to predictive metrics in Explorations.

4. Create and track up to 30 conversions

Conversion tracking is even more effortless in Google Analytics 4 than event tracking. Once you have tracked an event in GA4, you can mark it as a conversion by simply toggling it on. In Google Analytics 4, you can track up to 30 mutations and easily remove them when they’re no longer needed.

5. Anomaly Detection

Once again, Google is flexing its machine learning and artificial intelligence features. With Google Analytics 4, you will see anomaly detection on most line graphs. Anomalies are detected when Google has an idea of something that would happen on your site but fails to do so. This feature removes the need to determine if something is statistically significant. 

6. Live debugging with DebugView

Google Analytics 4 now allows you to directly debug your website from your Google Analytics interface using “DebugView.” It will show you what hits are being received by your property in real-time. To enable the feature, launch the preview mode from GTM or set a “debug_mode” to true for your tags and GA4 configuration.

7. Customise automated tables

Data tables are helpful, but they aren’t easy to manipulate when you want to see another metric or dimension. Google Analytics can customise any data presented in any of the reports. You can set the metrics and measurements used during that session and save the view to stay the way you want to see it.

Conclusion

Moving to Google Analytics 4 may seem intimidating, but you’ll have to do it anyway since Google Analytics 3 will soon be phased out. Making the change now allows you to start building up as much historical data as you can. Working with a company that offers SEO Services in Indonesia can help you utilise the full potential of Google Analytics 4 and use them to your advantage.