A Quick Guide To Effectively Target Keywords With Blog Posts

A Quick Guide To Effectively Target Keywords With Blog Posts

A Quick Guide To Effectively Target Keywords With Blog Posts

Updated on: 29 December 2022

A Quick Guide To Effectively Target Keywords With Blog Posts

By now, every SEO agency in Indonesia should already be aware that every web page needs to target a well-researched keyword phrase. Target keywords are vital in digital marketing for a few different reasons. For one, these keywords inform both searchers and Google crawlers about the information that can be found on your website and what you have to offer. Thus, they determine the type of traffic your website receives.

Particularly when it comes to crafting blog posts, target keywords are an essential ingredient. However, despite its importance, many people still make the mistake of skipping keyword research when making their blog posts. The possible consequence of this is that your content will likely underperform. Targeting keywords with your blog posts is necessary to prevent underperformance, but how exactly do you target them? Here is a quick guide to help you.

1. Search For Keyword Ideas

The entire process starts by determining what keywords you want to target. You will not just search for random keywords here – you need to look for relevant ones people are searching for. Using a keyword tool is the easiest way to do this. A keyword tool is a database of words and phrases that come with SEO metrics. It will provide you with a list of keyword ideas based on the seed keyword you have put in.

You can utilise any keyword research tool for this purpose. There are many free keyword search tools, but most are limited in one way or another. For example, a free keyword tool may provide poor or no filters, offer a small database, or lack SEO metrics. For this reason, investing in a paid but comprehensive keyword research tool is recommended instead. Some examples would be Ahrefs, Semrush, and Google Keyword Planner.

2. Determine Search Intent

As a digital marketer, you should know that the objective of Google is to rank the most relevant content for any search query. For this reason, Google tries to understand why a user searches for a particular keyword to provide them with the most relevant results. This means that if you want your content to rank high on Google, you must determine and match search intent.

You can quickly identify search intent by referring to the top-ranking pages that appear for your target query. Mainly, you will need to figure out the 3 Cs of search intent: content type, content format, and content angle. Content type refers to the leading type of content on the SERPs (e.g. blog posts), while content format is the leading format (e.g. listicles, reviews, and guides). Lastly, content angle refers to the dominant angle (e.g. simple and easy, for beginners and the current year).

For example, if you enter the keyword “how to clean kitchen sink” on Google, you might see that the top-ranking pages for that keyword are mostly blog posts (content type), which are how-to guides (content format). You might also notice that a few of them mentioned the use of baking soda. This is a potential content angle you can use. Hence, if you are targeting the keyword “how to clean kitchen sink,” you may want to craft a how-to guide on cleaning a kitchen sink using baking soda.

3. Create and optimise the content

If you want your content to rank high on Google, show Google that your content is relevant enough to be on the first page. You should understand the why behind every search query to develop a relevant topic you want to write about.

The writing process becomes easy once you figure out the relevant topic you want to write about. However, when writing a keyword-targeted blog post, it is necessary to always keep in mind the best SEO practices for optimising web content. Here are some of them:

  • Use your keyword in the title tag because it is a primary signal for search engines.
  • Have some text on your page. Utilise your keyword and the relevant variations of it in the text.
  • Use the keyword in proper meta tags, such as your images’ file name, alt text, and meta description. Also, use the keyword in the description of your video, if any, and in the title.
  • Take advantage of internal linking. For instance, if you have an index page of listicles and another of videos, add a link to the content from both with optimised anchor texts.
  • Be sure to promote your blog post on various social media channels like Facebook and Twitter. This encourages external linking.

Conclusion

Overall, targeting keywords with blog posts is easier than it may sound. It is much easier to target keywords with blog posts than with web pages because you will no longer have to worry about how to fit them into the architecture of your website. Moreover, promotion is usually more natural. Businesses and brands should be aware of the digital marketing trends taking over in 2023. As such, it is no surprise that almost every reliable digital marketing agency in Indonesia incorporates blog posting with targeted keywords into their digital marketing strategy.