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The New Google Analytics 4: What It Means To Digital Marketing
Joanne Search Engine Optimization (SEO) 20Oct

The New Google Analytics 4: What It Means To Digital Marketing

Google Analytics 4, the fourth platform version, was released in October 2020. It replaced Universal Analytics (UA), which was launched in 2012. Google announced in March 2022 that it would shut down UA’s standard version…
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TikTok's Marketing Power: Can It Be Used To Generate Leads?
Joanne Search Engine Optimization (SEO) 8Sep

TikTok’s Marketing Power: Can It Be Used To Generate Leads?

TikTok is currently one of the biggest social media platforms, with over one billion users from over 150 countries. Indeed, TikTok’s enormous popularity is an edge that digital marketers can use to generate leads. For…
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The Importance of Instagram Reels in Digital Marketing
Joanne Search Engine Optimization (SEO) 27Jul

The Importance of Instagram Reels in Digital Marketing

Instagram is among the most recognisable names in today’s online space. As a social media platform with nearly 1.1 billion active users each month, it ranks among the top social networks on a global scale.…
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Affiliate vs Digital Marketing: Why The Distinction Matters
Joanne Search Engine Optimization (SEO) 30Jun

Affiliate vs Digital Marketing: Why The Distinction Matters

In today’s highly competitive market landscape, investing in marketing is no longer a choice but an absolute necessity. Marketing (especially in the online space) is a key practice that lets potential customers become aware of…
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Short-Form Videos: Why They're Invaluable In Your Marketing
Joanne Search Engine Optimization (SEO) 27May

Short-Form Videos: Why They’re Invaluable In Your Marketing

Pioneered by the now nearly forgotten Vine platform, short-form videos have quickly gained worldwide popularity as platforms like TikTok, YouTube Shorts, and Instagram Reels continue to grow by the day. Unlike the traditional YouTube videos,…
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5 Leading Content Marketing And SEO Trends To Adopt For 2022
Joanne Search Engine Optimization (SEO) 28Apr

5 Leading Content Marketing And SEO Trends To Adopt For 2022

Digital marketing is a highly dynamic industry with an ever-changing landscape. Thus, brands must continually refresh their strategies and their components to push out successful campaigns. However, this is easier said than done, and in…
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The Rise Of Social Commerce And Why You Should Pay Attention
Joanne Search Engine Optimization (SEO) 31Mar

The Rise Of Social Commerce And Why You Should Pay Attention

The COVID-19 pandemic has served as a catalyst that accelerated digitalisation and the growth of social media to unprecedented heights. One of the emerging trends is social commerce. With this relatively new online shopping experience,…
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Videos In Digital Marketing: 5 Sound Reasons To Try It Out
Joanne Search Engine Optimization (SEO) 23Feb

Videos In Digital Marketing: 5 Sound Reasons To Try It Out

In today’s business climate, marketing primarily takes place in the digital space, where billions of people spend most of their time browsing content. Getting the attention of a brand’s demographic may have been simpler in…
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4 Emerging Influencer Marketing Trends To Leverage On In 2022
Joanne Search Engine Optimization (SEO) 28Jan

4 Emerging Influencer Marketing Trends To Leverage On In 2022

Over the past few years, we have seen the rise of influencer marketing and all its benefits to businesses. At the same time, we also witnessed the controversies and disadvantages that potentially tag along. If…
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A Year-In-Review Of The Best Ecommerce Marketing Trends For 2021
Joanne Search Engine Optimization (SEO) 23Dec

A Year-In-Review Of The Best Ecommerce Marketing Trends For 2021

In Singapore, online shopping continues to show an upward trend. It has become the norm even before people were banned from going to shopping centres because of the pandemic. Nowadays, more and more people prefer…
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