It’s no secret that the world of digital marketing is constantly changing. What was popular last year may be passé this year, and what’s hot right now may be old news by next year. So,…
Google Analytics 4, the fourth platform version, was released in October 2020. It replaced Universal Analytics (UA), which was launched in 2012. Google announced in March 2022 that it would shut down UA’s standard version…
TikTok is currently one of the biggest social media platforms, with over one billion users from over 150 countries. Indeed, TikTok’s enormous popularity is an edge that digital marketers can use to generate leads. For…
Instagram is among the most recognisable names in today’s online space. As a social media platform with nearly 1.1 billion active users each month, it ranks among the top social networks on a global scale.…
In today’s highly competitive market landscape, investing in marketing is no longer a choice but an absolute necessity. Marketing (especially in the online space) is a key practice that lets potential customers become aware of…
Pioneered by the now nearly forgotten Vine platform, short-form videos have quickly gained worldwide popularity as platforms like TikTok, YouTube Shorts, and Instagram Reels continue to grow by the day. Unlike the traditional YouTube videos,…
Digital marketing is a highly dynamic industry with an ever-changing landscape. Thus, brands must continually refresh their strategies and their components to push out successful campaigns. However, this is easier said than done, and in…
The COVID-19 pandemic has served as a catalyst that accelerated digitalisation and the growth of social media to unprecedented heights. One of the emerging trends is social commerce. With this relatively new online shopping experience,…
In today’s business climate, marketing primarily takes place in the digital space, where billions of people spend most of their time browsing content. Getting the attention of a brand’s demographic may have been simpler in…
Over the past few years, we have seen the rise of influencer marketing and all its benefits to businesses. At the same time, we also witnessed the controversies and disadvantages that potentially tag along. If…
