Author: Joanne

Your Go-To Source for Digital Marketing Insights and Trends

A Year-In-Review Of The Best Ecommerce Marketing Trends For 2021
Joanne Search Engine Optimization (SEO) 23Dec

A Year-In-Review Of The Best Ecommerce Marketing Trends For 2021

In Singapore, online shopping continues to show an upward trend. It has become the norm even before people were banned from going to shopping centres because of the pandemic. Nowadays, more and more people prefer…
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Google Will Block Third-Party Cookies In 2023 (How Will This Affect Marketers?)
Joanne Search Engine Optimization (SEO) 16Dec

Google Will Block Third-Party Cookies In 2023 (How Will This Affect Marketers?)

If you’re all ready to into the new year with the top 10 marketing trends in 2022, your marketing game is all set. But don’t forget about 2023, the year after, the following, and so…
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Email Marketing Campaigns Proven To Increase Customer Loyalty
Joanne Search Engine Optimization (SEO) 9Dec

Email Marketing Campaigns Proven To Increase Customer Loyalty

With all the marketing channels available to all kinds of enterprises nowadays, marketers may be doubting whether email marketing is still as effective as it was 15 years ago. When the internet first became available,…
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Top 10 Marketing Trends You Need To Adopt To Stay Afloat In 2022 And Beyond
Joanne Search Engine Optimization (SEO) 3Dec

Top 10 Marketing Trends You Need To Adopt To Stay Afloat In 2022 And Beyond

There’s only about a month left before 2021 comes to a close.  It’s now or never to make full use of your surplus end-of-year marketing budget to boost your brand’s presence. You should have drafted…
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Boost Email Click-Through Rate With These 7 Simple Tricks
Joanne Search Engine Optimization (SEO) 25Nov

Boost Email Click-Through Rate With These 7 Simple Tricks

Even up to this day, email marketing remains to be one of the best channels for reaching out to new and existing customers. In fact, there are 4 billion email users and are expected to…
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Personalized Product Recommendations: Why Do You Need Them?
Joanne Search Engine Optimization (SEO) 19Nov

Personalized Product Recommendations: Why Do You Need Them?

While everyone thought that the pandemic was going to slow enterprises down, e-commerce is proving otherwise as online businesses are becoming increasingly competitive. Because of this, there’s no denying that the competition has become more…
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7 Ways To Wisely Spend Your Extra End-Of-Year Marketing Budget
Joanne Search Engine Optimization (SEO) 11Nov

7 Ways To Wisely Spend Your Extra End-Of-Year Marketing Budget

With just a few months before 2021 comes to an end, a lot of marketers will have a pleasant surprise that comes in the form of an extra marketing budget. All those advertisements, promotions, and…
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7 Essential Steps To Revamp Your Website Without Affecting Your Ranking
Joanne Search Engine Optimization (SEO) 5Nov

7 Essential Steps To Revamp Your Website Without Affecting Your Ranking

One of the reasons a website redesign is needed is when you decide to change your target audience. The main goal of building a website is to attract more buyers and increase your sales. To…
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Website Surveys: Why You Need Them? Which Questions To Use?
Joanne Search Engine Optimization (SEO) 28Oct

Website Surveys: Why You Need Them? Which Questions To Use?

To understand what’s really happening on your site, approaching an SEO agency isn’t the sole step to take – you need to talk to your users. You need to understand the kinds of needs that…
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6 Strategies To Scale User Experience In The “New Normal”
Joanne Search Engine Optimization (SEO) 18Oct

6 Strategies To Scale User Experience In The “New Normal”

Since last year, consumers have put more weight on the quality of user experience a business can offer them. In other words, customer experience (CX) has more value than any other business aspect.  Nowadays, it’s…
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