Category: Search Engine Optimization (SEO)

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The Rise Of Social Commerce And Why You Should Pay Attention

The Rise Of Social Commerce And Why You Should Pay Attention

The COVID-19 pandemic has served as a catalyst that accelerated digitalisation and the growth of social media to unprecedented heights. One of the emerging trends is social commerce. With this relatively new online shopping experience,…
Videos In Digital Marketing: 5 Sound Reasons To Try It Out

Videos In Digital Marketing: 5 Sound Reasons To Try It Out

In today’s business climate, marketing primarily takes place in the digital space, where billions of people spend most of their time browsing content. Getting the attention of a brand’s demographic may have been simpler in…
4 Emerging Influencer Marketing Trends To Leverage On In 2022

4 Emerging Influencer Marketing Trends To Leverage On In 2022

Over the past few years, we have seen the rise of influencer marketing and all its benefits to businesses. At the same time, we also witnessed the controversies and disadvantages that potentially tag along. If…
A Year-In-Review Of The Best Ecommerce Marketing Trends For 2021

A Year-In-Review Of The Best Ecommerce Marketing Trends For 2021

In Singapore, online shopping continues to show an upward trend. It has become the norm even before people were banned from going to shopping centres because of the pandemic. Nowadays, more and more people prefer…
Google Will Block Third-Party Cookies In 2023 (How Will This Affect Marketers?)

Google Will Block Third-Party Cookies In 2023 (How Will This Affect Marketers?)

If you’re all ready to into the new year with the top 10 marketing trends in 2022, your marketing game is all set. But don’t forget about 2023, the year after, the following, and so…
Email Marketing Campaigns Proven To Increase Customer Loyalty

Email Marketing Campaigns Proven To Increase Customer Loyalty

With all the marketing channels available to all kinds of enterprises nowadays, marketers may be doubting whether email marketing is still as effective as it was 15 years ago. When the internet first became available,…
Top 10 Marketing Trends You Need To Adopt To Stay Afloat In 2022 And Beyond

Top 10 Marketing Trends You Need To Adopt To Stay Afloat In 2022 And Beyond

There’s only about a month left before 2021 comes to a close.  It’s now or never to make full use of your surplus end-of-year marketing budget to boost your brand’s presence. You should have drafted…
Boost Email Click-Through Rate With These 7 Simple Tricks

Boost Email Click-Through Rate With These 7 Simple Tricks

Even up to this day, email marketing remains to be one of the best channels for reaching out to new and existing customers. In fact, there are 4 billion email users and are expected to…
Personalized Product Recommendations: Why Do You Need Them?

Personalized Product Recommendations: Why Do You Need Them?

While everyone thought that the pandemic was going to slow enterprises down, e-commerce is proving otherwise as online businesses are becoming increasingly competitive. Because of this, there’s no denying that the competition has become more…
7 Ways To Wisely Spend Your Extra End-Of-Year Marketing Budget

7 Ways To Wisely Spend Your Extra End-Of-Year Marketing Budget

With just a few months before 2021 comes to an end, a lot of marketers will have a pleasant surprise that comes in the form of an extra marketing budget. All those advertisements, promotions, and…